Thursday, April 27, 2006

Going pro

I became a search engine marketing guy. Today I got my Google certification to show for it.

The more I study Google AdWords, the better the whole system seems. It's easy to use it all wrong, effectively burning money on zero-value contacts, and effective use does necessitate forethrought, planning, upkeep and general knowhow. I'm not saying it's some arcane art which takes months to understand - indeed, the basics are very easy to grasp, just that it's complicated enough to warrant the use of a professional to handle it for you.

Enough shop talk. What's relative (AdWords pun, I am so sorry) is that proficiency with professional tools means more money to spend on games. And games-front, it's been exclusively Advance Wars Dual Strike for me. I'm on the second planet of Knights Of The Old Republic II, but really the lure of Nintendo's strategy goodness is much stronger than the Force. Yesterday, I was thrilled to have to try a mission four times before finally overcoming it.

I've tried to participate in my wife's Animal Crossing Wild World mischiefs (by digging hidden holes and stomping on neighbor's flowers), but even my King Tut mask (which is awesome) can't put up a fight.

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